Bang & Olufsen

bang-olufsen.com

Objective

To create an inspiring interior design concept that merges luxury, creativity and technology, redefining experience through innovation.

Concept & development

The collaboration between Millon.Studio, Miriam Alía and Bang & Olufsen brought to life a dreamlike design vision where the boundaries of everyday spaces fade away.
Rooms emerging from dunes, offices floating over water and poetic environments introduced a new aesthetic universe blending fantasy, elegance and tech.

Powered by DecoHub and B&O’s advanced audiovisual technology, each environment became an immersive experience that elevated design to an inspiring and captivating level.

Impact

The project included:

• – High-end artistic renders
• – Creative promotional videos
• – An immersive e-commerce platform for lead generation
• – A 6-month digital activation campaign

Results: over 300,000 visits and 27,000 interactions, strengthening the collaboration as a benchmark in technology-driven interior design.

My role:

Strategic and creative direction of the project, visual concept development, coordination between the brand and the designer, creation of immersive experiences through DecoHub, and oversight of content production (renders, video, digital platform and social activation).